National insurance online

MUMBAI:
ICICI Prudential Life Insurance have generated over Rs 100 crore in insurance premium from
the rural sector this followers the launch of its new rural enterprise in
February. Under the new
initiative, the company have put up over 260 business offices in rural Centres and
recruited 20,000 advisers dedicated to the rural segment. Under its rural
strategy the company have set in topographic point an entirely new support system for its
rural business. The support
system includes having phone call Centres that supply support in regional languages. Systems that enables them bring forth written documents in regional linguistic communications and an new
set of distributors. “In
the last few calendar months we have got got built a strong web of micro-offices and
dedicated advisers and have launched a series of alone service initiatives, to
ensure complete client convenience.” said , ICICI Prudential Life
Insurance executive manager director Bhargav
Dasgupta. Elaborating the
company’s rural initiatives, Mister Dasgupta said that ICICI Pru have put up a
multi-channel statistical distribution web by tying up with regional rural banks, micro
finance establishments and non-government organisations. The company have also tied
up with North American Indian Postal Service in Andhra Pradesh, Punjab and Gujerat to provide
policyholders insurance premium paying installations in hard cash across each of these states. It have also taken advantage of
the e-governance enterprises in Andhra and Rajasthan to guarantee that
policyholders can utilize the rural cyberspace booths to pay their
premiums. Earlier the company
had launched a biometric smart card that enabled policyholder to transport all his
policy inside information without having to transport documents. Selling policies to those in
rural countries is expected to be the adjacent large challenge for life insurance
companies. The coverage regulator IRDA have been gradually increasing the rural
sales duties for life insurance
companies. As against the
initial demand to sell only 7% of policies in rural areas, the requirements
for the 10th twelvemonth travels up to 20%. This agency that in a couple of old age insurance
companies will have got got to guarantee that for every eight policies they sell in cities
they will have to guarantee that at least two are sold in rural areas.